Architektur, Grafikdesign
KTM – E Mobility
The mobility of the future is becoming more electric - and the future is now. On behalf of PIERER Mobility AG, the KTM Motohall expands its 'World of KTM' with the special exhibition "THE FUTURE OF ELECTRIC MOBILITY". ATELIER BRÜCKNER designed the dynamic-looking spatial image, which integrates various aspects of e-mobility into an informative overall experience: Electric two-wheelers, complemented by corresponding batteries and e-motors, as well as a media station on e-bicycles. A wall graphic shows the family tree of PIERER Mobility AG, founded in 2014, with its individual brands, which include KTM.

Pulsating, vertically mounted LED lines characterize the spatial image. They accompany and emphasize the exhibits: ten current bikes, highlighted on a black exhibition display. The painted surface reflects the colors of the light bands. It changes, reacting to a film projection in the center of the bikes. The film, provides an emotional approach to the brands and power levels of the models on display. The vision is clear: environmentally friendly progress and silent performance with maximum riding pleasure.

Photographic project documentation for Atelier Brückner GmbH